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Hardin Insurance
The objective of this project was to create an informative online presence and to provide marketing tools for conducting client consultations. Hardin Insurance specializes in Medicare Supplements, and I spent time with the owner learning about Medicare and supplement options, pulling out key points, and developing a script for voice over.
Once we established the final script, I designed the key graphic screens for the Flash presentation which is invoked through a looping splash screen on his home page. We then recorded the voice over. In conjunction with the implementation of the Flash pieces, I also made esthetic recommendations to his current site, including the addition of his logo, revision of his content and navigation.
Apart from the presentation, I also created an interactive chart for comparing Medigap plans. An explanation of the chart appears in the presentation, and a link to the interactive chart is provided at the conclusion. The chart allows online shoppers to compare plans and also provides the client with a tool for consulting call-in clients.
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